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Edge database

How Turso automates its entire sales conversation

Turso routes every call through Rayz AI, which handles discovery, objections, and booking end to end.

35%

Faster time to follow-up

18%

Increase in close rate

Marcus Webb
Marcus WebbSales DirectorTurso · Updated November 12, 2024

Turso builds the edge database that thousands of developers power their apps with. With a technical, discerning audience, every sales conversation matters — and every missed call is a missed evaluation.

The challenge

The Turso team was spending too much time on repetitive inbound calls. Discovery questions, pricing questions, and framework-specific follow-ups consumed hours that could have gone to the deals that actually close.

There were three problems to solve:

  • Answer every call instantly, without a human on duty.
  • Qualify intent so reps focus on serious buyers.
  • Log everything automatically so nothing falls through the cracks.

We route every call through Rayz AI and it handles the whole conversation — discovery, objection handling, booking — while our reps focus on the deals that actually close.

The solution

Turso pointed every inbound call at Rayz AI, which carries the conversation end to end: it greets the caller, answers product questions against the latest docs, qualifies the lead, and books time with the right rep.

Notes and recordings are written straight into the CRM, so when a human does pick up, they're fully briefed.

The results

| Metric | Result | | --- | --- | | Time to follow-up | 35% faster | | Close rate | +18% | | Reps time spent on qualification calls | −60% |

The bottom line

By handing the front of the funnel to Rayz AI, Turso's reps now do the work only humans can do — while every single call still gets answered, qualified, and followed up automatically.

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