GitHub talks to developers all day, every day. For the commercial team, every inbound call is a chance to turn an open-source user into an enterprise customer.
The challenge
Thousands of teams call each month to ask about plans, security, and migration paths. With so much volume, qualifying the signal from the noise was the team's hardest problem.
The solution
The team put Rayz AI on the inbound line. It recognizes whether a caller is a solo developer, a team lead, or an IT buyer, answers the right questions, and routes enterprise signals straight to an account executive.
We went from screening calls to letting Rayz qualify them for us. Our AEs only pick up when the deal is warm.
The results
| Metric | Result | | --- | --- | | SMB deals closed | +51% | | Meeting volume | 4× | | Qualification calls handled | 100% |
The bottom line
By automating the front of the funnel, GitHub's commercial team keeps developer momentum going while capturing enterprise revenue it used to miss.
